Haka the Legend Ltd

Haka the Legend is a New Zealand Māori culture performing arts and experience company established in 1993.  

Haka the Legend supports Te Reo Māori language, pride, wellbeing and cultural knowledge We established 'Te Whānau Raukura', a group of expert Māori kapa haka performers living all across Auckland and working part-time at the Auckland War Memorial Museum. We are also educators and teachers, working on public programmes at the Auckland Museum and at schools in our suburbs.

We have a deep love of Te Reo Māori and Māori culture, particularly kapa haka. For us it is about the ihi (excitement), the wehi (awe) and the wana (thrill).

Testimonials & Reviews

“The group were amazing, so professional, funny and educational. I received so many comments, in particular from the Australians attending, about how much they enjoyed the performance and especially learning something about the Maori culture. I know many said it was great to know where and how the word Kia Ora is used, as it was a word they heard often.So thank you for your wonderful work.”
Carmel Gregan-Ford, Kidney Health New Zealand
“Thanks again for organising an amazing performance last week for our Maori Scholarship Awards Night! I didn't get a chance to thank  the team after their performance, but I wonder if you can pass on my thanks to them on behalf of the Crimson team? “
Jarrod, Crimson Team

Haka the Legend was established in Auckland in 1993 and registered with the Inland Revenue Department and Companies Office of New Zealand. We are one of the longest running Māori tourism operators in Auckland

Haka the Legend’s Mission

Our mission is to keep our roots of traditional Māori culture thriving in the cosmopolitan diversity of the world. We achieve this by sharing our values of aroha (love), manaakitanga (hospitality), ihi (excitement), wehi (awe) and wana (thrill). We nurture the skills taught to us by our tūpuna, the poi, haka, stick-games, weaponry, singing and storytelling.

History of Haka the Legend

Since 1993 Haka the Legend Ltd have focussed on providing a reliable, professional Māori cultural tourism experiences in Auckland. We are passionate about being Māori, perpetuating our style of traditional entertainment experience in a mix of languages, our traditional language Te Reo Māori as well as English. We are passionate about assisting our troupe of artists, musicians and performers to flourish in the world as Māori.

One of the longest running Māori operators in Auckland

We are one of the longest running Māori experience operators in Auckland. We achieve our success by merging both the traditional Māori world with the Western business world, enabling our experiences to live on because we operate as a business.  Our head-office is based in Takapuna and we perform regularly at the Auckland Museum, Auckland International Airport, hotels and conference venues. We are registered with the Inland Revenue Department and Companies Office of New Zealand.

Our Management Team

Haka is managed month-to-month by Kingi Gilbert & Zella Morrison, who both comes from a lineage of Māori performing artists including her father Laurance Morrison and uncle Sir Howard Morrison. Kingi & Zella were tutored in kapa haka at a very young age and embraced the family line of business from the 1960’s and 1970’s in ‘Geyserland’ Rotorua New Zealand to the current age of Te Matatini.
Our day-to-day manager is James Singe a deeply experienced kapa haka performer, having taken the stage at National Kapa Haka competitions since 2000 and member of Ngā Tumanako, current Te Matatini Champions.
Today Haka the Legend has 15 performing artists on our roster ranging all ages.  


Please contact Kingi Gilbert, [email protected] 021893917 for more information.

Kingi Gilbert

Kingi Gilbert

Producer. Ex-Saatchi & Saatchi, ex-Video Game Producer. Director Ignite Studios. Studied Entrepreneurship Acceleration @ Wharton, and Advertising & Marketing @ A.U.T.
New Zealand & Hawaii