/ Insights

Outside the Bubble

A brilliant way to conglomerate the threads into particular topic areas. Great idea, see it here!

BuzzFeed News is launching an experiment this week called "Outside Your Bubble," an attempt to give our audience a glimpse at what's happening outside their own social media spaces.

The Outside Your Bubble feature will appear as a module at the bottom of some widely shared news articles and will pull in what people are saying about the piece on Twitter, Facebook, Reddit, the web, and other platforms. It's a response to the reality that often the same story will have two or three distinct and siloed conversations taking place around it on social media, where people talk to the like-minded without even being aware of other perspectives on the same reporting.

Our goal is to give readers a sense of these conversations around an article, and to add a kind of transparency that has been lost in the rise of social-media-driven filter bubbles. We view it in part as a way to amplify the work of BuzzFeed News reporters, and to add for readers a sense of the context in which news lives now.

Source: BuzzFeed

Kingi Gilbert

Kingi Gilbert

Kingi is a multi-disciplinary creative and technologist. Outside of work, Kingi is found in an outrigger canoe, surfing or at the piano composing music.

Read More
Outside the Bubble
Share this