Was really taken back by the creativity in this video of a supersized Ariana Grande flying through a creatively designed level in Fortnite. The merging of pop-culture and video-game culture.
Here is the video:
- The merging of two larger audiences to cross-promote products.
- Game development and music video direction merge
- What could be done with other pop characters such as Darth Vader, Bobba Fett, Deadpool.
Licensing and negotiations might be tricky, but a way to extend the franchises into other markets.