Hoe Toa started as a canoe production business from 2010 to 2013 and was the vehicle through which the Manini canoe was developed. After a limited run of 5 canoes, Kingi moved to Hawaii and canoe production and development stopped. Development was expensive and funded entirely with personal money. The business was under-capitalised.
Kingi is considering a couple of ways to continue the HoeToa brand, perhaps a lifestyle magazine dedicated to the art and sport of paddling - assisting paddlers to discover their new competitive edge and to connect deeper with the ocean. This would focuses on sharing insights, tips, tricks and training programmes from innovators, champions and leaders in the paddling community.
Hoe - Paddle , Toa - Champion
Sharing insights, tips and tricks for a competitive edge in paddling.